Tyson Foods Inc. has agreed to settle a consumer class action lawsuit challenging its advertising claim that Tyson chickens are “Raised without Antibiotics.” Contrary to consumer expectations, Tyson feeds its chickens a mix that includes ionophores, which the U.S. Department of Agriculture consider to be antibiotics.
The current settlement agreement provides as much as $50 to some individual customers, and up to $20,000 in incentive awards to four named plaintiffs and four class members deposed last year. Among the named plaintiffs is a woman who purchased Tyson’s “Raised without Antibiotics” chicken out of concern for her husband, who had a heart transplant. James J. Pizzirusso, class counsel and a partner at Hausfeld LLP in Washington, D.C., described the agreement as a “meaningful settlement that has real value . . . not just a 50-cent-off coupon placed in the Sunday paper. It’s about getting money in the hands of consumers and deterring this kind of conduct in the future.”
The class includes individuals who purchased fresh or frozen Tyson chickens, Cornish hens, and deli meat between June 19, 2007, and April 30, 2009, as well as those who purchased prepared chicken products between Nov. 1, 2007, and April 30, 2009. The parties propose to notify the class by placing ads in the magazines People and Parade, as well as on various popular news and entertainment web sites.
On Friday, January 15, 2010, Judge Richard D. Bennett will hold a hearing to determine the fairness of the proposed settlement agreement.
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